Keep up with your skin’s changing needs as you get older with generational skincare picks. Here’s what we suggest at every age.

A lot of people think that the skincare routine from their youth will be effective throughout their lives. Many people who are still loyal to the products they loved in their youth.


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But, as we get older, so our skin’s needs change, as can our skin type and tolerances.

A survey conducted by OnePoll and CeraVe in 2020 revealed some interesting stats about people and their skin. 27% of responders said they don’t know what skin type they have, and 8 in 10 use trial and error to see what works for their skin. Over half of them – 58%, to be exact – said that if they could go back in time they would make their skin more of a priority.

It’s never too late to start giving your skin the love and care it deserves. Here’s how to look after it at every age.

Top tips for your 20s

  • Many young women still prioritize being tan over being protected. But it’s crucial that you start using sunscreen daily. This aids in the prevention of melanoma and helps to delay the development of fine lines and dark spots.
  • For many, acne doesn’t magically disappear the minute we hit our twenties. If you still struggle with spots, add skincare products that contain acne-busting actives, such as salicylic acid, to your routine.

Top tips for your 30s

  • While you can start with over-the-counter retinol products in your twenties, when you hit your thirties you’ll need something a bit stronger. Speak to your dermatologist about getting a prescription – and don’t forget to start slow!
  • Antioxidants are a crucial addition to any skincare routine from age 30. They are able to prevent free-radical damage caused by UV light and the elements that can accelerate skin aging.

Top tips for your 40s

  • The idea of using an acid on your skin might sound scary, but doing so correctly and you can expect a smoother surface and smaller pores. An alpha hydroxy acid (AHA), such as glycolic acid, is a good pick.
  • Our eyes are the first part of our face to show signs of aging. This is why adding an eye cream to your routine in your forties can be beneficial for plumping this delicate area.

Using acid in your skincare routine can be the key to gorgeous, glowing skin.

Top tips for your 50s

  • Peptides are the building blocks of the skin. These molecules encourage the skin to repair itself and stimulate the production of collagen. Using a peptide-rich serum can keep skin looking more youthful.
  • If you have developed discoloration on your face, there are skincare ingredients that can treat it. Kojic acid, azelaic acid, and vitamin C have all been proven to reduce the appearance of hyperpigmentation.

Top tips for your 60s

  • Mature skin tends to be drier than younger skin. This is why incorporating hyaluronic acid into your routine is a must as it helps your skin to retain moisture for a plumper complexion.
  • As we age the lipids responsible for keeping our skin moisturized decline. Using a moisturizer or serum that contains ceramides can counteract this concern by replacing these essential fatty acids.